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Participate in ensuring no girl or womxn is held back because of her period
For every 20 shares we will send a cloth pad to the CMO
For every 25 shares we will send a menstrual kit to a womxn in need
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During the onset of the Covid crisis Paint it Red distributed 56000 cloth pads to 11000 womxn across 6 states in 75 days. Paint it Red partnered with 6 grassroots organisations for the production of cloth pads and 25 organisations which carried out distribution.
Menstrual rights are at the base of human rights. The lack of policies in the country have prevented the realisation of self preservation, towards a life of dignity and gender equity.
Our campaign, ‘Red Set Go’ aims to demand parties to make an electoral promise to create access to menstrual care products in West Bengal in the upcoming West Bengal Assembly elections in April 2021.
Over the course of five months we will be running several campaigns to achieve our objective by engaging netizens, youth and citizens, initiating important discussions on various topics in the MHH and SRHR sector and raising funds. Eventually, a policy recommendation document will be sent to the party stakeholders.
A-Z Of Menstruation
Everyone Bleeds
The Red Conclave
Innovation Challenge
A panel of esteemed judges will be invited to select a winner. Points from the winner’s policy statement will be added to our policy recommendation draft which will eventually be sent to the party stakeholders.
Digital Postcard
Participate in ensuring no girl or womxn is held back because of her period
For every 20 shares we will send a cloth pad to the CMO
For every 25 shares we will send a menstrual kit to a womxn in need

During the onset of the Covid crisis Paint it Red distributed 56000 cloth pads to 11000 womxn across 6 states in 75 days. Paint it Red partnered with 6 grassroots organisations for the production of cloth pads and 25 organisations which carried out distribution.
Menstrual rights are at the base of human rights. The lack of policies in the country have prevented the realisation of self preservation, towards a life of dignity and gender equity.
Read More
Our campaign, ‘Red Set Go’ aims to demand parties to make an electoral promise to create access to menstrual care products in West Bengal in the upcoming West Bengal Assembly elections in April 2021.
Over the course of five months we will be running several campaigns to achieve our objective by engaging netizens, youth and citizens, initiating important discussions on various topics in the MHH and SRHR sector and raising funds. Eventually, a policy recommendation document will be sent to the party stakeholders.
A-Z Of Menstruation
Everyone Bleeds
The Red Conclave
Innovation Challenge
A panel of esteemed judges will be invited to select a winner. Points from the winner’s policy statement will be added to our policy recommendation draft which will eventually be sent to the party stakeholders.
Digital Postcard

The organisation undertook the distribution of menstrual kits that consisted of 3 cloth pads crafted with layers of leak-proof material making them a more sustainable and economically viable alternative to nylon or plastic pads.
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We teamed up with grass-root NGOs working with distressed communities across 6 states namely Assam, Tamil Nadu, West Bengal, NCR, Telangana and Karnataka. We sourced cloth pads from partners and teamed up with 6 organisations for producing these cloth pads. A kit was created consisting of 3 pads with an illustrative instruction manual for easier comprehension. In 75 days, Paint it Red distributed 56000 cloth pads to 11000 womxn across 6 states.
With Bleed In Peace we created a pan-national network to provide an immediate, sustainable solution.Post relief and distribution, we began evaluating the impact of these menstrual kits by carrying out surveys to the areas where they were distributed. The survey includes 103 questions ranging from socio-economic status to hygiene and sanitation arrangements.
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With Bleed In Peace we created a pan-national network to provide an immediate, sustainable solution.Post relief and distribution, we began evaluating the impact of these menstrual kits by carrying out surveys to the areas where they were distributed. The survey includes 103 questions ranging from socio-economic status to hygiene and sanitation arrangements.
In 75 days, Paint it Red distributed 56000 cloth pads to 11000 womxn across 6 states.

100+participants 6weeks
Talk Period to Me was a pioneer series of engaging dialogues in collaboration with TruCup, which works towards sustainable menstruation. The series dealt with physiological, psychological, social and political aspects of periods, it was an eye-opener and could broaden the scope and boundaries of understanding the period predicament. It was a four part series in conversation with experts from varied fields.
Calming the Elemental Body
The Power Within
Power and Politics, Period
A critical lens on the politics of periods, challenges and existing policies along with laws and aspirational policies required to bolster menstrual rights and end period poverty in India.
The Morning Vinyasa Flow
Pride in My Period
A deep discussion on inclusivity in periods, how it is not a “woman thing”, and its experience across identities. Celebrating Pride Month, the session explored the intersectionality of periods, decoded the slogan ‘Not all who menstruate are women and not all women menstruate’.

100+applications 24students 4weeks
Flow Fellows 2020 was held from 15th September to 31st October. 24 students from various colleges in India successfully completed the fellowship.
All sessions were conducted via zoom. An induction was held in week one with an overview of their tasks. In the following weeks the core team conducted breakout sessions during which their strategy for their social media and fundraising campaigns were discussed.
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The teams also curated participation for an exclusive online workshop with Gurmehar Kaur. The workshop ‘Channelising your Activism through Transformative Change’ was conducted on 29th September, 2020 and was moderated by our founder.
The second workshop was in collaboration with Pauline Laravoire, Co-founder of Y-East, on decoding and understanding SDGs. This interactive workshop was held on 6th October, 2020 and gave the fellows a chance to understand how one can align their social cause with SDGs.

A fundraising campaign in collaboration with Art Rickshaw the Art Sale raised over INR 50,000 in a period of two weeks. Each piece was specially curated for our fundraiser by Art Rickshaw which is an art school and gallery, located in South Kolkata, aimed towards making more art accessible for all. They provide regular classes in fine arts, terracotta sculpting and pottery to all demographics along with various interesting workshops.
Upcoming/Ongoing

In collaboration with Hiccup, Paint It Red distributed menstrual cups to 12 health workers across India who were willing to make the switch. We understand that periods in PPE suits can be difficult and we wanted to help them have a better experience with their periods.

In collaboration with Anahat, 10 community workers from across India were educated on topics related to menstrual health and hygiene through online classes and were trained to address these topics with sensitivity. It was a 3 day workshop at the end of which participants were able to identify the key components of menstrual health and hygiene and the choices available to them regarding their sexual and reproductive health.

In collaboration with Hiccup, Paint It Red distributed menstrual cups to 12 health workers across India who were willing to make the switch. We understand that periods in PPE suits can be difficult and we wanted to help them have a better experience with their periods.

Community Workers