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Bleed In Peace’ 21
Bleed In Peace is a two-pronged campaign to educate menstruators on basic tenets of Menstrual health and hygiene, and distribute sustainable menstrual kits which cater to the menstrual needs of an individual for atleast 3 years.
In the second phase of this campaign, Paint It Red reached 15,000 beneficiaries in West Bengal, NCR, Andhra Pradesh, Himachal Pradesh and Rajasthan.
Red Pride

In Collaboration with Rotary Club Calcutta Mahanagar, Paint It Red educated menstruators on the basic tenets of Menstrual health and hygiene.
The education workshops also destigmatized menstruation and were followed by a distribution of sustainable menstrual kits which cater to the menstrual needs of an individual for atleast 3 years.
5000 menstruators were reached through the workshops conducted in the states of West Bengal and Himachal Pradesh.
Laal Dhaaga
Laal Dhaaga is Paint It Red’s flagship endeavour to train women-led Self-Help Groups on making cloth pads and other components of our Bleed In Peace menstrual kits.
Recently, 40 women from Hamirpur district, Himachal Pradesh, learnt making 3 unique cloth pad designs along with marketing, management and keeping stock.
Spanning over 6 days, the training presented alternate, autonomous streams of income for the women and was supported by Swaniti Initiative and the Office of Hon’ble Union Minister Anurag Thakur.
Sexy September

Sexy September was a series of Instagram Lives where we conversed with experts on all things SEX! As an organization constantly tackling stigmas, we understand the importance of creating a safe space to hold discussions without the fear of judgement.
With these conversations, we aimed to educate people on the resources available to them when it comes to menstrual, and sexual and reproductive health. As topics that generally evoke awkward silences or are brushed under the carpet, we wanted to ensure that people were provided with the essential skills and knowledge to take care of their physical, mental and emotional health.
The conversations brought light to important topics like Abortion, Period Sex and STIs, Consent, Sexual Health Post Childbirth and Contraceptives.
Founders Fellowship

Founders Fellowship is a 6 month long program for highly motivated individuals that want to learn the ropes of managing and leading an NGO. We received 40 responses and selected 3 fellows from the country to join our team.
The first three months of the program were spent training the fellows on the different vertices that go in the the smooth running of a social organisation. And the last three months will see them run their own projects independently.
The program focuses on providing on ground training as well as capacity building by the core team and varied experts. Paint It Red hopes to guide and engage fellows in effecting a positive social change, and inspire them to think of alternative, creative solutions and implementation models for issues they are passionate about.
Founder’s Fellowship

Founder’s Fellowship is a 6 month long program for highly motivated individuals that want to learn the ropes of managing and leading an NGO. We received 40 responses and selected 3 fellows from the country to join our team.
The first three months of the program were spent training the fellows on the different vertices that go in the smooth running of a social organisation. And the last three months will see them run their own projects independently.
The program focuses on providing on ground training as well as capacity building by the core team and varied experts. Paint It Red hopes to guide and engage fellows in effecting a positive social change, and inspire them to think of alternative, creative solutions and implementation models for issues they are passionate about.
A Better Period

Paint It Red partnered with TruCup to provide 107 menstrual cups to healthcare workers across the country. In light of the current pandemic where healthcare staff spend hours in their PPE kits, changing pads or tampons regularly can be a hassle and at times even a luxury.
We wanted to help our frontline defenders by easing their period related troubles. The menstrual cups made of medical grade silicone are extremely safe, hygienic and an excellent option for healthworkers since they can be used for atleast 10 hours at a stretch.
These cups are one of the most sustainable alternatives amongst the various period products available in the market.
#50DaysOfSchool

Paint It Red partnered with MASH to spearhead the Girl Child Day campaign on Josh. Under the #50DAYSOFSCHOOL Campaign Paint It Red, alongside MASH and Josh launched a video pledge challenge encouraging individuals to break the silence against menstrual taboos and help eliminate period poverty.
As part of the collaboration Paint It Red made extensive use of short- form video content to create a series of informative videos answering common questions around menstruation and menstrual hygiene.
Efforts by Paint It Red, MASH and Josh, made it possible to reach a number of people and fulfill our goal to educate, engage and empower menstruators and non- menstruators alike on the importance of MHM.

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Digital Postcard Today!
Participate in ensuring no girl or women is held back because of her period
For every 20 shares we will send a cloth pad to the CMO
For every 25 shares we will send a menstrual kit to a women in need
Read More
During the onset of the COVID crisis Paint it Red distributed 56000 cloth pads to 11000 women across 6 states in 75 days. Paint it Red partnered with 6 grassroots organisations for the production of cloth pads and 25 organisations which carried out distribution.
Menstrual rights are at the base of human rights. The lack of policies in the country have prevented the realisation of self preservation, towards a life of dignity and gender equity.
Our campaign, ‘Red Set Go’ aims to demand parties to make an electoral promise to create access to menstrual care products in West Bengal in the upcoming West Bengal Assembly elections in April 2021.
Over the course of five months we will be running several campaigns to achieve our objective by engaging netizens, youth and citizens, initiating important discussions on various topics in the MHH and SRHR sector and raising funds. Ultimately, a policy recommendation document will be sent to the party stakeholders.
A-Z Of Menstruation
Everyone Bleeds
Red Conclave
Innovation Challenge
A panel of esteemed judges were invited to select a winner. Points from the winner’s policy statement will be added to our policy recommendation draft which will ultimately be sent to the party stakeholders.
Digital Postcard
Participate in ensuring no girl or womxn is held back because of her period
For every 20 shares we will send a cloth pad to the CMO
For every 25 shares we will send a menstrual kit to a womxn in need

During the onset of the Covid crisis Paint it Red distributed 56000 cloth pads to 11000 womxn across 6 states in 75 days. Paint it Red partnered with 6 grassroots organisations for the production of cloth pads and 25 organisations which carried out distribution.
Menstrual rights are at the base of human rights. The lack of policies in the country have prevented the realisation of self preservation, towards a life of dignity and gender equity.
Read More
Our campaign, ‘Red Set Go’ aims to demand parties to make an electoral promise to create access to menstrual care products in West Bengal in the upcoming West Bengal Assembly elections in April 2021.
Over the course of five months we will be running several campaigns to achieve our objective by engaging netizens, youth and citizens, initiating important discussions on various topics in the MHH and SRHR sector and raising funds. Eventually, a policy recommendation document will be sent to the party stakeholders.
A-Z Of Menstruation
Everyone Bleeds
The Red Conclave
Innovation Challenge
A panel of esteemed judges will be invited to select a winner. Points from the winner’s policy statement will be added to our policy recommendation draft which will eventually be sent to the party stakeholders.
Digital Postcard

The organisation undertook the distribution of menstrual kits that consisted of 3 cloth pads crafted with layers of leak-proof material making them a more sustainable and economically viable alternative to nylon or plastic pads.
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We teamed up with grass-root NGOs working with distressed communities across 6 states namely Assam, Tamil Nadu, West Bengal, NCR, Telangana and Karnataka. We sourced cloth pads from partners and teamed up with 6 organisations for producing these cloth pads. A kit was created consisting of 3 pads with an illustrative instruction manual for easier comprehension. In 75 days, Paint it Red distributed 56000 cloth pads to 11000 womxn across 6 states.
With Bleed In Peace we created a pan-national network to provide an immediate, sustainable solution.Post relief and distribution, we began evaluating the impact of these menstrual kits by carrying out surveys to the areas where they were distributed. The survey includes 103 questions ranging from socio-economic status to hygiene and sanitation arrangements.
Read More
With Bleed In Peace we created a pan-national network to provide an immediate, sustainable solution.Post relief and distribution, we began evaluating the impact of these menstrual kits by carrying out surveys to the areas where they were distributed. The survey includes 103 questions ranging from socio-economic status to hygiene and sanitation arrangements.
In 75 days, Paint it Red distributed 56000 cloth pads to 11000 women across 6 states.

100+participants 6weeks
Talk Period to Me was a pioneer series of engaging dialogues in collaboration with TruCup, which works towards sustainable menstruation. The series dealt with physiological, psychological, social and political aspects of periods. It aimed to be an eye-opener and broaden the scope and boundaries of understanding the period predicament.
Calming the Elemental Body
The Power Within
Power and Politics, Period
A critical lens on the politics of periods, challenges and existing policies along with laws and aspirational policies required to bolster menstrual rights and end period poverty in India.
The Morning Vinyasa Flow
Pride in My Period
A deep discussion on inclusivity in periods, how it is not a “woman thing”, and its experience across identities. Celebrating Pride Month, the session explored the intersectionality of periods, decoded the slogan ‘Not all who menstruate are women and not all women menstruate’.

100+applications 24students 4weeks
Flow Fellows 2020 was held from 15th September to 31st October. 24 students from various colleges in India successfully completed the fellowship.
All sessions were conducted via zoom. An induction was held in week one with an overview of their tasks. In the following weeks the core team conducted breakout sessions during which their strategy for their social media and fundraising campaigns were discussed.
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The teams also curated participation for an exclusive online workshop with Gurmehar Kaur. The workshop ‘Channelising your Activism through Transformative Change’ was conducted on 29th September, 2020 and was moderated by our founder.
The second workshop was in collaboration with Pauline Laravoire, Co-founder of Y-East, on decoding and understanding SDGs. This interactive workshop was held on 6th October, 2020 and gave the fellows a chance to understand how one can align their social cause with SDGs.

A fundraising campaign in collaboration with Art Rickshaw the Art Sale raised over INR 50,000 in a period of two weeks. Each piece was specially curated for our fundraiser by Art Rickshaw which is an art school and gallery, located in South Kolkata, aimed towards making more art accessible for all. They provide regular classes in fine arts, terracotta sculpting and pottery to all demographics along with various interesting workshops.
Upcoming/Ongoing

In collaboration with Hiccup, Paint It Red distributed menstrual cups to 12 health workers across India who were willing to make the switch. We understand that periods in PPE suits can be difficult and we wanted to help them have a better experience with their periods.

In collaboration with Anahat, 10 community workers from across India were educated on topics related to menstrual health and hygiene through online classes and were trained to address these topics with sensitivity. It was a 3 day workshop at the end of which participants were able to identify the key components of menstrual health and hygiene and the choices available to them regarding their sexual and reproductive health.

In collaboration with Hiccup, Paint It Red distributed menstrual cups to 12 health workers across India who were willing to make the switch. We understand that periods in PPE suits can be difficult and we wanted to help them have a better experience with their periods.

Community Workers