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Participate in ensuring no girl or womxn is held back because of her period

For every 20 shares we will send a cloth pad to the CMO
For every 25 shares we will send a menstrual kit to a womxn in need

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During the onset of the Covid crisis Paint it Red distributed 56000 cloth pads to 11000 womxn across 6 states in 75 days. Paint it Red partnered with 6 grassroots organisations for the production of cloth pads and 25 organisations which carried out distribution.

Menstrual rights are at the base of human rights. The lack of policies in the country have prevented the realisation of self preservation, towards a life of dignity and gender equity.

Our campaign, ‘Red Set Go’ aims to demand parties to make an electoral promise to create access to menstrual care products in West Bengal in the upcoming West Bengal Assembly elections in April 2021.

Over the course of five months we will be running several campaigns to achieve our objective by engaging netizens, youth and citizens, initiating important discussions on various topics in the MHH and SRHR sector and raising funds. Eventually, a policy recommendation document will be sent to the party stakeholders.

A-Z Of Menstruation
An alphabet series where each post is an alphabet with a terminology related to MHH/SRHR. Each alphabet has been designed by an illustrator using their own interpretation of the terminology attached to the alphabet.
Everyone Bleeds
Collecting stories of menstruators from all walks of life describing the challenges of periods at their profession. The objective is to drive awareness on the mental and physical impact of periods for working people who menstruate and the lack of infrastructural facilities
The Red Conclave
A 3.5 weeks campaign comprising 7 citizen’s panels discussing policy prescriptions to add to the proposal to WB government and other state governments. The conversations were a closed room moderated session live streamed on Facebook.
Innovation Challenge
Innovation Challenge is a competition for college students to write a policy brief on ‘Creating access to menstrual care products for adolescents’.
A panel of esteemed judges will be invited to select a winner. Points from the winner’s policy statement will be added to our policy recommendation draft which will eventually be sent to the party stakeholders.
Digital Postcard
An engagement filler campaign to keep netizens involved on the page and with the issue. For every 20 shares we will send a cloth pad to the CMO and for every 25 shares we will send a menstrual kit to a womxn in need.
Red Set Go

Participate in ensuring no girl or womxn is held back because of her period

For every 20 shares we will send a cloth pad to the CMO
For every 25 shares we will send a menstrual kit to a womxn in need

During the onset of the Covid crisis Paint it Red distributed 56000 cloth pads to 11000 womxn across 6 states in 75 days. Paint it Red partnered with 6 grassroots organisations for the production of cloth pads and 25 organisations which carried out distribution.

Menstrual rights are at the base of human rights. The lack of policies in the country have prevented the realisation of self preservation, towards a life of dignity and gender equity.

Read More

Our campaign, ‘Red Set Go’ aims to demand parties to make an electoral promise to create access to menstrual care products in West Bengal in the upcoming West Bengal Assembly elections in April 2021.

Over the course of five months we will be running several campaigns to achieve our objective by engaging netizens, youth and citizens, initiating important discussions on various topics in the MHH and SRHR sector and raising funds. Eventually, a policy recommendation document will be sent to the party stakeholders.

A-Z Of Menstruation
An alphabet series where each post is an alphabet with a terminology related to MHH/SRHR. Each alphabet has been designed by an illustrator using their own interpretation of the terminology attached to the alphabet.
Everyone Bleeds
Collecting stories of menstruators from all walks of life describing the challenges of periods at their profession. The objective is to drive awareness on the mental and physical impact of periods for working people who menstruate and the lack of infrastructural facilities
The Red Conclave
A 3.5 weeks campaign comprising 7 citizen’s panels discussing policy prescriptions to add to the proposal to WB government and other state governments. The conversations were a closed room moderated session live streamed on Facebook.
Innovation Challenge
Innovation Challenge is a competition for college students to write a policy brief on ‘Creating access to menstrual care products for adolescents’.
A panel of esteemed judges will be invited to select a winner. Points from the winner’s policy statement will be added to our policy recommendation draft which will eventually be sent to the party stakeholders.
Digital Postcard
An engagement filler campaign to keep netizens involved on the page and with the issue. For every 20 shares we will send a cloth pad to the CMO and for every 25 shares we will send a menstrual kit to a womxn in need.
Bleed In Peace
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The “Bleed In Peace” campaign created accessibility to cloth pads throughout India which saw a reduced supply of menstrual products because of the Coronavirus pandemic. The economic lockdown imposed and its social consequences resulted in greater inequality, reduced poverty and increased health risk to menstruation womxn, including migrant workers, daily wage earners, young mothers and trans people.

The organisation undertook the distribution of menstrual kits that consisted of 3 cloth pads crafted with layers of leak-proof material making them a more sustainable and economically viable alternative to nylon or plastic pads.

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The kit also had an instruction manual in their vernacular language and one underwear. The easy-dry poplin lining makes two pads sufficient for a menstrual cycle.
We teamed up with grass-root NGOs working with distressed communities across 6 states namely Assam, Tamil Nadu, West Bengal, NCR, Telangana and Karnataka. We sourced cloth pads from partners and teamed up with 6 organisations for producing these cloth pads. A kit was created consisting of 3 pads with an illustrative instruction manual for easier comprehension. In 75 days, Paint it Red distributed 56000 cloth pads to 11000 womxn across 6 states.

With Bleed In Peace we created a pan-national network to provide an immediate, sustainable solution.Post relief and distribution, we began evaluating the impact of these menstrual kits by carrying out surveys to the areas where they were distributed. The survey includes 103 questions ranging from socio-economic status to hygiene and sanitation arrangements.

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We teamed up with grass-root NGOs working with distressed communities across 6 states namely Assam, Tamil Nadu, West Bengal, NCR, Telangana and Karnataka. We sourced cloth pads from partners and teamed up with 6 organisations for producing these cloth pads. A kit was created consisting of 3 pads with an illustrative instruction manual for easier comprehension. In 75 days, Paint it Red distributed 56000 cloth pads to 11000 womxn across 6 states.
With Bleed In Peace we created a pan-national network to provide an immediate, sustainable solution.Post relief and distribution, we began evaluating the impact of these menstrual kits by carrying out surveys to the areas where they were distributed. The survey includes 103 questions ranging from socio-economic status to hygiene and sanitation arrangements.

In 75 days, Paint it Red distributed 56000 cloth pads to 11000 womxn across 6 states.

Talk Period To Me

100+participants     6weeks

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A conversational series that explored intersectionalities of menstrual health, encouraging participants to turn inward, undo prejudices, and explore nuances with diverse global experts. The series saw participation from over 100+ participants over the course of 6 weeks.

Talk Period to Me was a pioneer series of engaging dialogues in collaboration with TruCup, which works towards sustainable menstruation. The series dealt with physiological, psychological, social and political aspects of periods, it was an eye-opener and could broaden the scope and boundaries of understanding the period predicament. It was a four part series in conversation with experts from varied fields.

Calming the Elemental Body
Session with renowned Yogi from the Himalayas, Akshat Madan. The session spoke about achieving mental and physical peace by aligning chakras and cleansing the body to help maintain hormonal balance, with insights from Yogic studies.
The Power Within
Curated by Sally King, founder at UK based non-profit – Menstrual Matters, and Dona Esteban, a Manila-based women’s well-being counsellor. A session on decoding cyclical mood changes and balancing your energy spheres. A deep dive into the impact of Pre-Menstrual Syndrome on emotional processing and learning how to truly embody the power and wisdom within ourselves.
Power and Politics, Period
A conversation with Priyanka Chaturvedi, Hon’ble Rajya Sabha member and Deputy Leader of Shiv Sen and Prateek Kanwal, Founder, Citizens for Public Leadership.

A critical lens on the politics of periods, challenges and existing policies along with laws and aspirational policies required to bolster menstrual rights and end period poverty in India.

The Morning Vinyasa Flow
Curated by Carolyn Simon, a wellness and food writer, and an E-RYT 500 Internationally certified yoga instructor. A forty minute yoga lesson to reach one’s powerful best – learning asanas that work on opening, strengthening and lengthening all parts of the body.
Pride in My Period
Moderated by Pragya Roy, a feminist activist and the content editor at Feminism In India, alongwith speakers Durga Gawde, Sculptor, Educator, Activist and India’s first performing drag king, Vyjayanti Vasanta Mogli, Transgender RTI Activist & Co-founder, Queer Swabhimana Yatra (QSY) & Telangana Hijra Intersex Transgender Samiti (THITS).

A deep discussion on inclusivity in periods, how it is not a “woman thing”, and its experience across identities. Celebrating Pride Month, the session explored the intersectionality of periods, decoded the slogan ‘Not all who menstruate are women and not all women menstruate’.

Flow Fellows 2020

100+applications     24students      4weeks

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Flow Fellow was a 6 week programme for college students pursuing their undergraduate studies to learn the operations of a NPO as well as gain insights on how to become champions of a social cause.

Flow Fellows 2020 was held from 15th September to 31st October. 24 students from various colleges in India successfully completed the fellowship.

All sessions were conducted via zoom. An induction was held in week one with an overview of their tasks. In the following weeks the core team conducted breakout sessions during which their strategy for their social media and fundraising campaigns were discussed.

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Each team had four weeks to implement their fundraising campaigns and one day to take over Paint it Red’s instagram handle. The social media task was closely monitored to help the teams make their content as consumable and engaging as possible. They were provided with a detailed report based on their performance. This report gave them constructive feedback and outlined their key strengths.
The teams also curated participation for an exclusive online workshop with Gurmehar Kaur. The workshop ‘Channelising your Activism through Transformative Change’ was conducted on 29th September, 2020 and was moderated by our founder.

The second workshop was in collaboration with Pauline Laravoire, Co-founder of Y-East, on decoding and understanding SDGs. This interactive workshop was held on 6th October, 2020 and gave the fellows a chance to understand how one can align their social cause with SDGs.

Paint It Red X Art Rickshaw
Paint It Red along with Art Rickshaw collaborated with 7 artists from across the country who supported us by donating their artwork for an exclusive sale on our social media handles.

A fundraising campaign in collaboration with Art Rickshaw the Art Sale raised over INR 50,000 in a period of two weeks. Each piece was specially curated for our fundraiser by Art Rickshaw which is an art school and gallery, located in South Kolkata, aimed towards making more art accessible for all. They provide regular classes in fine arts, terracotta sculpting and pottery to all demographics along with various interesting workshops.

Upcoming/Ongoing

Menstrual Cups For Health Workers

In collaboration with Hiccup, Paint It Red distributed menstrual cups to 12 health workers across India who were willing to make the switch. We understand that periods in PPE suits can be difficult and we wanted to help them have a better experience with their periods.

Online Education For Community Workers

In collaboration with Anahat, 10 community workers from across India were educated on topics related to menstrual health and hygiene through online classes and were trained to address these topics with sensitivity. It was a 3 day workshop at the end of which participants were able to identify the key components of menstrual health and hygiene and the choices available to them regarding their sexual and reproductive health.

Menstrual Cups For Health Workers

In collaboration with Hiccup, Paint It Red distributed menstrual cups to 12 health workers across India who were willing to make the switch. We understand that periods in PPE suits can be difficult and we wanted to help them have a better experience with their periods.

Online Education For
Community Workers
In collaboration with Anahat, 10 community workers from across India were educated on topics related to menstrual health and hygiene through online classes and were trained to address these topics with sensitivity. It was a 3 day workshop at the end of which participants were able to identify the key components of menstrual health and hygiene and the choices available to them regarding their sexual and reproductive health.

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