Paint It Red initiated an art exhibition to raise funds for procuring and distributing reusable cloth pads across semi-urban and rural India. This was done in light of the Coronavirus crisis which increased inequality and accessibility to menstrual resources, especially among the marginalized sections of society.

The exhibition in collaboration with ‘Art Rickshaw’, which involved the works of over 6 artists, was successful in raising more than Rs 50,000 in over 2 weeks.